THE BRAND
WHO ARE WE?
The street art and graffiti inspired streetwear brand for weirdos, outsiders, and misfits. We craft our clothes to embrace your weirdness. We take pride in creating not simple clothing but wearable artworks.
We were born in 2017 with a philosophy that pushes us to approach the market differently. We are irreverent and straightforward, and we are not afraid to show it in our limited-edition collections. We often base our collections on social issues represented through street art and graffiti-inspired illustrations that propose the unusual point of view. If you are looking for a politically correct brand, that's definitely not us.
The artists who collaborate with us have a crucial role in accomplishing our goals. We are a young brand that loves talented, passionate, and weird people. One of our goals is to give a chance to artists from all over the world to express their talent, visions, and way to be different.
OUR LOGO
The creation of our logo was inspired by the fact that it's impossible to find two snowflakes that are the same. For this reason, we believe that this symbol perfectly represents the philosophy of our brand.
Also, the detail of the differently colored inverted 'e' that lies within our logo highlights the message that we strive to communicate.
If you recognize yourself in the values expressed by our logo, do not miss out on our iconic Logo Tee, which you can rock in any season and always look fresh.
OUR PHILOSOPHY
We drop our collections and products without following any specific market rule, we do it occasionally, whenever we feel we have the right inspiration to create something great. Our main goal is to push people to think different, challenging the robotic thinking patterns that are present in every society, and that’s why we are against any social label.
Every society tends to put people in a box, classifying them with different social labels. Commonly, when a person is identified within a specific social group, he/she is expected to follow all its "rules" conforming to dressing habits, hobbies, music taste, dietary choices, and so on.
The result of this sick mechanism is that people, to be included in one of these social groups, tend to think and do the same things as their peers, even when they would like to behave differently.
Never let society's mockery bring you down to its level of mediocrity and dullness. You should protect the sparkle of uniqueness that you have because it is the one that can allow you to create amazing things and be happy in the long term.
OUR VISION
In our small way, we try to go against this stereotyped thinking patterns, encouraging people to recognize and ignore social labels, while making decisions based solely on their personal preferences and not on what society expects them to do.
B.Different Clothing is an independent streetwear brand inspired by street art and graffiti. Our brand is dedicated to all the so-called weirdos, the outsiders, the outcasts, the loners and, in general, to all the people striving to fit within society while staying themselves.
If you recognize yourself in our beliefs, we strongly encourage you to be proud of your weirdness and to embrace it every single day. We belong in not belonging. STAY WEIRD.