How are the media eating your brain?

What do you mean by the media?

Media is the plural form of medium defined as one of the means or channels of general communication, information, or entertainment in society. Therefore, the media represent all the different types of channels for communication.

What are the types of media?

The media can be divided into 3 main groups: print media, such as newspapers and magazines, broadcast media, such as radio and TV, and the internet/social media.

What is the role of the media?

The media usually can have 3 main goals: inform, educate, and entertain. Let's now see some brief examples of each of these.

The goal to inform is covered by reporting and commenting on the latest important societal events.

The goal of education is usually covered by offering pieces of content in the form of articles, tv programs such as movies, documentaries, and shows, that cover relevant topics in the field of education.

The goal of entertainment is covered by sports, movies, shows, and articles having the main goal of entertaining.

How does the media affect our society?

Well, this is the tricky part. The media opinions and choices are almost always subjective. Therefore, they can easily influence people's opinions and views.

The influence of mass media or 'The media effect' affects many aspects of human life. It can include voting, views, and beliefs, or skewing a person's knowledge of a specific topic due to being provided false information.

In addition, they can easily have a negative or unhealthy influence on people's behavior and attitudes in self-image, body image, health, and citizenship.

Our brand's collections often take inspiration from social issues. The ones derived from the media and how average people handle them are the inspiration for our limited edition collection Media Dementia.

Our Media Dementia collection

The text below is on the flyer within the packaging of our limited edition t-shirt collection Media Dementia. We believe that there couldn't be a better way to explain the reasons that inspired us to create this collection. Enjoy the reading!

 

"This first collection has been dedicated to media because we think they have a huge influence on our lives and, unfortunately, many times a negative one. Through the visions of the artist we involved in this project, we tried to propose illustrations that can push people to think differently.

 

The mass media too often divulge manipulative news, push unintelligent programs and shows that do not offer any educative content but have the power to make people brainless. However, it's all a business and if mass media broadcast so many of these contents, it means that there are a lot of people who watch them. We think that each individual has the power to change that, and this is possible by starting to think differently and educating one another.

 

Nowadays, social media have also a huge power and became a big part of our lives. We believe that how social media are usually utilized is incredibly stupid and dangerous to many extents. Average people utilize social media to feel accepted and to share with others an image of themselves that, most of the time, is far from reality. The result is that social media have highly enhanced the need to receive others' approval to which many became addicted. This pushes people not to focus on real life, but to strive to propose plastic content to others, hoping to receive their approval.

 

False information spread on the internet is another factor that has an impact on our beliefs and behavior. We'd like people to be always critical toward everything, never stopping to produce personal and original thoughts. Knowledge is power and, in a small way, we designed this collection to push you to educate, being always able to think critically and not being a slave of others' thinking or approval.

 

Enjoy your t-shirt, wear it with pride and be always proud of being different."