The Artwork explained
With this artwork, the Brasilian artist Mão created the ‘Ego Boost Tee | White’ and the ‘Ego Boost Tee | Black’ where he utilized a figurative metaphor depicting an individual who is feeding to himself Instagram likes as cereals.
The objective of this artwork is to highlight provocatively and funnily how most people feel the uncontrollable need to boost their self-esteem through others’ approval on social media.
In general, the artwork intent is to depict a social phenomenon that’s bigger and more complex. Today we live in a society where social media, among other things, are utilized by people to delude themselves to be conducting a v.i.p. lifestyle. Most of the times we are in front of extremely insecure people who are seeking to increase their self-esteem by showing fake physical features, situations, feelings, and social statuses.
Usually, this has the goal of trying to obtain others’ attention, approval, and to provoke envy and/or admiration. We believe that, in most cases, this behavior aims to compensate for a sad and pathetic everyday reality.
“Rob the average man of his life-illusion, and you rob him of his happiness at the same stroke.” – Henrik Ibsen