who are we?
We are an independent streetwear brand born in 2017 with a philosophy that pushes us to approach the market differently. We are irreverent and straightforward and we are not afraid to show it in our limited-edition collections, which are based on social issues represented through street art and graffiti inspired illustrations that propose unusual point of views.
The artists who collaborate with us have an exceptional role in the accomplishments of our goals. We are a young brand that loves talented, passionate, and weird people; that's why, one of our goals, is to give the chance to young artists from all over the world to express their talent, their visions, and their way to be different.
We drop our collections and products without following any specific market rule, we do it occasionally, whenever we feel we have the right inspiration to create something great. Our main goal is to push people to think different, challenging the robotic thinking patterns that are present in every society, and that’s why we are against any social label.
Every society tends to classify people with different social labels. The common thinking is that when a person is identified within a specific social group, he/she is expected to follow all its "rules" and conform to certain dressing habits, to certain hobbies, to certain music, to certain food and so on. The result of this sick mechanism is that people, to be included in one of these social groups, tend to think and do the same things of their peers, even when they would like to behave differently.
In our small way, we try to go against this stereotyped thinking patterns, encouraging people to recognize and ignore social labels, while making decisions based solely on their personal preferences and not on what society expects them to do.
B.Different Clothing is an independent streetwear brand inspired by street art graffiti and dedicated to all the so-called weirdos, the outsiders, the odd people, and, in general, to all those people that strive to find a fit within society. If you recognize yourself in our beliefs, we strongly encourage you to be proud of your weirdness and to embrace it every single day. STAY WEIRD.